WhatsApp Or Telegram: What Should You Choose For Positive Brand Building?

WhatsApp Or Telegram

In today’s age where means of communication serves as an ever changing, there is no any communication platform or app that satisfies all the solutions of the people. Time to time, there comes out a new platform or app with some new and unique features. Likewise, clashes are often going on in the minds of people when it comes to brand-building and community management as to which should one choose- WhatsApp Or Telegram.

Bit then also, WhatsApp has been the more popular app among people than telegram. It also has more active users than telegram. It also comes up with things such as video conferencing to update an user’s conversations. Telegram, which is a similar app to WhatsApp, comes up with a larger number of security and privacy options for its users. It also has customization options along with a very unique feature of channels.

It depends on the choice of people which app they like most or which app caters to the best need for them. Also, according to many people, nowadays telegram serves more faster apps then WhatsApp in terms of many features and updates on a regular basis. If we talk about file sharing apps of both the apps, then we came to know that telegram allows its users to share any type of file with a limit of 1.5 GB whereas WhatsApp allows its users to share files up to 16 MB only.

The new privacy policy 2021 of WhatsApp has faced lot many backlash. In the previous year, Facebook and WhatsApp owned by Mark Zuckerberg faced serious criticism from all over the world over their inability to stop fake news from spreading on its platforms and due to the infamous Cambridge Analytica data breach.

At the same time, Telegram faced legal issues from the Russians for denying private encryption keys of its users. It’s clear that both Telegram and WhatsApp have opposing stances on users’ privacy and data. Therefore, regarding the privacy issues that the users are concerned for or if the users want to avoid the mainstream, in that case Telegram seems to be a better option. But it must be kept in mind that WhatsApp does not lack behind.

WhatsApp and Telegram, both have a lot of similar features, apart from the basic messaging features such as – picture-in-picture viewing, support for stickers, but they both have their distinctive features as well.
Highlighting the difference would provide the users more clarity and to enable the users to choose which app would suit them better in terms of messaging service.

Background

For many people throughout the world, WhatsApp seems to be the first free and easy immediate messaging app or service. As this app needs no introduction at all, but this app was started as an idea which came during movie night. It was founded by Jan Koum and Brian Acton, both former employees of Yahoo. Both were in search of several ways by which they are able to send notifications to their friends whenever they want. This resulted in the evolution of a fast and immediate messaging app that runs only on the internet rather than the use of any service providers.

Being a mobile centric platform and the earliest mover in the space of mobile messaging, WhatsApp has attracted users across the board, spanning all age groups. Nowadays, WhatsApp seems to have more than 1.4 billion active users. It has also become the most effective immediate messaging app for the people.

Telegram is an online messaging app that works just like popular messaging apps WhatsApp and Facebook Messenger. This means that the user can use it to send messages to friends when connected to Wi-Fi or mobile data. Telegram is cloud-based and claims that it prioritizes security and speed, making it a good alternative to other popular messaging apps. The service launched in 2013, and since then it has reached 200 million active monthly users.

Founded by Russian Pavel Durov, who’s also behind Russia’s largest social network VKontakte (VK), Telegram claims to combine the speed of WhatsApp with Snapchat’s ephemerality. Like WhatsApp, Telegram also has the ability to show a friend’s status online and attach and share photos, videos, location, contacts and documents.

Why is WhatsApp a better choice than Telegram?

the digital genesis- WHATSAPP Vs. TELEGRAM
WHATSAPP Vs. TELEGRAM
  • User base

In 2018, WhatsApp said it had 1.5 billion active users whereas in the same year Telegram reportedly had 200 million monthly active users which is quite less than the number of users that are served by WhatsApp. This more or less means that your friend is more likely to have WhatsApp rather than Telegram. WhatsApp requires you to upload your entire contact list onto WhatsApp’s servers and this can be used to easily identify you.

  • Voice & video calls

WhatsApp supports voice as well as video calls. WhatsApp informs the sender about the delivery and message read status by the other user.
It also offers a “low data” mode that further reduces the amount of data used in calls by compressing them.

  • End to end encryption everywhere

WhatsApp has end to end encryption for all chats wherein Telegram allows it only for its secret chat. The encryption is enabled by default and extends to all forms of communication on WhatsApp, be it messages, audio or video calls, and WhatsApp Web.
WhatsApp uses the encryption protocol developed by Open Whisper Systems — the same company that developed the Signal messenger. The cryptographic protocol has been named the Signal protocol and it is completely an open-source.

  • Available Platforms

WhatsApp is primarily a mobile app on devices running Android, iOS and KaiOS. It also supports logging into WhatsApp through any browser as long as you authenticate it via WhatsApp’s mobile app.

  • Payments

WhatsApp launched its payment system back in 2018 in India for select users. It allows users to transfer money to their contacts via the UPI-based payment system for near-instant transfers. WhatsApp is using this as a test-bed to further improve their payment services before they launch it globally.

How is Telegram better than WhatsApp?

  • Voice calls

The latest version of telegram enables the users to make voice calls.

  • Secret chat

The end-to-end encryption chat feature in Telegram allows users to set a timer on messages to self-destruct after a specified time. Users also get notifications for screenshots taken and the secret chat can’t be forwarded. By comparing encryption key to another user’s, one can effectively verify if one’s conversation is secure and less vulnerable to man-in-the-middle attacks.

  • Username feature

In order to ensure the privacy of the users contact number users are allowed to use a public username and are allowed to chat with others even without having their contact numbers on Telegram. Telegram allows the creation of anonymous accounts with any number that the user owns. This means that, unlike WhatsApp, users need to have a valid number for just the verification of their account – could be any number, after which the user can dispose to remain truly anonymous.

  • Available Platforms

Unlike WhatsApp, Telegram is available on a variety of platforms, with client apps for – Android, iOS, Windows Phone, Windows NT, macOS, and Linux. This is possible because Telegram stores all the data on the cloud. This allows for easier cross-platform usage since there is no migration of data when logging on another device.

  • Super Groups and Channels

While multiple people are allowed to contact in a group in WhatsApp for the same purpose Telegram uses channels however, channels provide users to have unlimited number of members. The creator of the channel operates as an admin who can take decisions on which users can post and other members can view the posts on channels.

  • Bots

Bots are a unique feature of Telegram, they are a program based on AI and machine learning which can perform various tasks. For example, an image bot can get images from a name. There are many types of bots with Image bot, gif bot and sticker bot as few of the most popular ones. There are tons of different & useful bots available on Telegram bot store or users can search for bots directly, from the app as well.

  • Cloud storage

Telegram’s cloud storage allows images, text messages, media files and documents to be saved on their cloud wherein users can also log out and log in so backup and restore is not an issue for the users.

  • Multi-platform support

Telegram has independent apps for all platforms whereas WhatsApp needs a mobile app to run.

  • Media compression

Telegram’s media compression allows the users to choose whether they want to compress the image and video or just want to send the uncompressed version.

  • File sharing of up to 1.5GB

Telegram users can send any type of file via Telegram up to 1.5GB. In contrast to WhatsApp, which restricts data usage on video, images and document type files. WhatsApp file size limit is just 100MB.

  • Multiple sessions

Telegram allows its users to log in multiple devices at the same time and receive messages on every device. The feature also allows users to remember their sessions and on even browsers as well.

  • Payments

In 2017, Telegram released an update that facilitated the creation of bots to show native payment dialogue and invoice messages to users of the bot. Though it is currently only supported by Telegram’s mobile-client, this might soon trickle to other platforms as well, allowing for payments to be initiated right from Telegram itself.

  • Other features

There are features like message scheduling, ability to send uncompressed media, granular notification management, themes, live location sharing, and much more. Telegram offers a bunch of options to customize the app’s interface, including the ability to change the color of each individual GUI (graphical user interface) element. You can do this by going to Settings-> Chat Settings-> Theme. Telegram also supports the option to download themes created by other users. One can simply search for channels dedicated to themes and directly install a theme created by other users.

So, WhatsApp or Telegram?
In order to summarize, WhatsApp has group video calls, greater user base, End-to-end encryption everywhere, however it falls short of features such as limited file sharing and cloud storage.

While on the other side, Telegram has various bots, file sharing, platform compatibility and privacy, however, it falls short of features such as video calls and larger user base.

It all comes down to trying both to find out whether one can benefit from the features on offer – after all these are tools to help connect with others easily and help improve one’s workflow.

Quick Review of the both the immediate messaging app:

WhatsApp:-

  • It serves as a huge user base among people all over the world.
  • It offers both voice and video calls to its users.
  • It offers fast delivery of messages and the facility of read notifications to its users which can also be turned off.
  • End to end encryption is available for all the chats whether in a group or personal chat which is a must asset for security.
  • It consumes very low usage of data during calls.
  • It stores all the information in the cloud of the device.
  • The number of members in a group is limited to only 256.

Telegram:-

  • It offers cloud storage for the files that have been shared.
  • It offers the feature of media compression to its users to save space.
  • In this app, the number of members in a respective group is very large.
  • Its users can also change their number easily and quickly by going through a few steps.
  • It also has the features of channels to connect various groups together.
  • It is supported on various platforms.
  • For more privacy, this app also offers the facility of secret chat to its users.
  • It has the feature of already built-in bots.
  • The number of group members is very large (up to 200,000).

What is Your Call-WhatsApp or Telegram?
Now the choice is up to the users and their demands! Please share your views…

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