WEBSITE REVIEW: AHREFS

Ahrefs is a well known tool or technique that is primarily used for checking backlinks. With the massive data index, it is one of the most sought-after SaaS tools  in the market. Tools such as this helped eradicate the days wherein Google gets played by unethical, black hat SEO tactics.  This helped the industry turn for the better and then SEO has never been simpler. With the tools such as Ahrefs being available in the market, it became simple for us to get better at what we do.

With SEO-Hacker’s ever-growing toolbox, it’s not a surprise that we try out different tools for our keyword research, competitor research, content writing, optimization and site management. While tools may not write our content for us or do our work for us, it can help us in different ways:

  • Choose the content topics strategically
  • Figuring appropriate people for our content
  • Know the targeted audience we should do an outreach to
  • Managing our website

Once you enter an Ahrefs’ website, you’ll see their homepage. It highlights everything Ahrefs has to offer, their data index and some snippets of testimonials from SEO experts all around the world. You can simply visit their homepage and click on “Start Free Trial” so you can start trying this tool out for yourself. And to get started, just sign in and you’ll be redirected to the dashboard where you can input new projects and monitor the old ones.

Ahrefs Rank – This is the rank of your website based on the size and quality of your backlink profile. This changes constantly because websites regularly improve their backlink profile, and if you do not compete with your own backlink profile, then you will lose out on your Ahrefs rankings.

Domain Rating (DR) – This is a scale that shows your website’s total backlink profile strength. This is measured from 1 to 100, so the higher your Domain Rating is, the better.

URL Rating – This is similar to the Domain Rating, but the only difference is that it measures a single URL’s backlink profile strength and its possibility to rank high in the Google SERPs.

Backlinks – It shows the total number of backlinks that are pointing to a specific website, and in this case, the client or our website.

Referring Domains – Similar to the backlinks data, it shows the number of domains that point to a specific website or URL

Organic Keywords – It shows a number of keywords the website ranks for in the top 100 search results – regardless of the location.

Targeted Keywords – This is the section that shows the performance of your targeted keywords over a specific timeframe.

This is just the simple overview of the website which will be expanded on the major sections of Ahrefs. The first major section, and probably the most important one is the Site Explorer section. This is what it looks like:

The overview section is the place where you can find everything you need to know about your website. It’s complete with numbers, graphs, and anything you need to see regarding the changes happening to your website. As an SEO professional, you need to be capable of adapting your SEO campaign on the spot. And with the data provided by Ahrefs, you’ll immediately know what to do to improve your site’s performance. The best part about the overview is that they constantly update the data for the display. The screenshot shown below was taken a few hours after the screenshot above, the differences are minimal, but could mean a lot for your campaign.

Backlink Profile is the feature where Ahrefs performs the best for link builders and SEOs alike. It shows you a comprehensive display of data regarding the backlink profile of your website.

From new, lost, broken, dofollow, and nofollow links, Ahrefs’ site explorer can show you anything you want to know regarding all the links in your website.

When looking at your site’s backlink profile, there are numerous filters available for use so that you can have the best results possible. They are:

  • Group Similar Links
  • One Link Per Domain
  • All Links
  • Link Type
  • Platforms
  • Languages

Another advantage of using Ahrefs is their “Fresh Index”, “Live Index” switch that displays backlinks that Ahrefs’ crawler found. The main difference between the two is that the Live Index is updated after every 15-30 minutes to show live links in your site. For Fresh Index, it is updated at a much longer timeframe, but it still displays dead links which give you the chance to reclaim or change the dead link.

Another function included in the backlink profile section is the data for Referring Domains. It shows you the number of websites that are linking to the domain you’ve inputted in the search bar. So, in this instance, I’m using seo-hacker.com as the target website/URL, and the number of referring domains is shown with the corresponding details you will ever need:

You can also view the new and lost referring domains you have through a calendar view which could save you time, effort, and energy. When you click on the “New” button on the leftmost area of the page, then scroll down, all the new referring domains are listed. The same calendar view is displayed when you click the “Lost” button, however, the list below contains all the lost referring domains.

This feature could help your SEO campaign, specifically, your link building campaign because then have the capability to see all of the domains that removed your link from their content and you can contact the webmaster to see if you can reclaim the lost link which means that you now have the opportunity to either improve or continue your outreach and overall link building goals.

The other functions included in the Backlink Profile are:

  • Anchor – This basically shows all the anchor texts referring domains used to link back to your target website. It displays all the details you need to know such as the domain that used the anchor and the snippet where the backlink is located. Also, it gives you the capability to filter the results to find a specific anchor.
  • Top Referring Content – This displays the most popular page that links to your target website. They determine the popularity of the page through the number of social shares it has. You can use this to help your SEO campaign by knowing which page/website has a decent social media following, and you can partner with them for more link opportunities to improve your backlink profile.
  • Referring IPs – This is similar to the Referring Domains part, however, this report shows you the IP of the referring domains and the network where they belong to. It also shows you how many backlinks that IP contains.

The Organic Search section is where keyword tracking and management is the main focus. It shows you all the data you need to determine if the efforts you are doing for your targeted keywords is enough or you need to do something new.

Aside from competitor research, the Organic Search section also holds the keyword tracking function. You can check the movements of your targeted keywords through the “Movement” button. To check if there are keywords that have moved up into the top 50 results, just check the report through the “New” button.

One feature with this is that in the Movement section, not only do they show the movement of your keywords but they also display the links that were lost on a certain date.

Competing Domains and Page is in which the tool shows a comparison between your targeted website’s unique keywords, a competitor’s unique keywords and the common keywords you both have. The website/pages included in the list are the common keywords you share with your competitor that are in the top 10 of the search results.

You can use the data given so you can refocus your efforts and money to the keywords that really matter.

Export is not that too unique of Ahrefs, but what is good about that  is they include all the data that you have seen in the Site Explorer section and you can choose to download a CSV or PDF file which is standard for most SaaS tools.

Content Explorer is another feature of Ahrefs. This is primarily used for generation to the topic, skyscraping and to be relevant in terms of content trends and topics. This is not the only content research tool, but it is definitely one of the most used.

The thing with Ahrefs’ Content Explorer tool is that for every result, the details that you need about the results that they show is displayed immediately. And the results can be altered with different filters. ]

 

You can also click the details drop-down button to see the details of the data that is displayed. This is what the details would look like:

This is great for your content creation and marketing because the “details” drop-down button will show the backlinks of the specific results, the referring domain, the anchors that are used, and the organic keywords targeted in the resulting article.

Content Gap is the feature of Ahrefs that could potentially help you take campaigns to even upper standard and better heights is their content gap feature. It gives you the option to check which keywords your competitors are using a ranking for so you can stay one step ahead at all times. Ahrefs gives SEOs the ability to overtake their competitors through knowing which keywords to target and focus on.

Monitoring Feature included in the Sites Explorer section primarily focuses on monitoring different aspects of your targeted website. Such as the

  • Top Pages – It shows you a ranking of your pages based on how much traffic they bring to the website.
  • “Best by” Pages – These are different reports that display a ranking of pages based on:
  • Number of Backlinks
  • Number of Backlinks Attracted
  • Number of Social Media Shares
  • Top Content – A list that details on the ranking of your content pages based on the number of their social media shares across the major social media platforms (Facebook, Twitter, LinkedIn, Google+, Pinterest).
  • Outgoing Links – Different reports that show a list of different aspects of your targeted website’s outgoing links. They are:
  • Linked Domains – Individual websites that your targeted website is commonly linking to.
  • Anchors – Shows a list of all the terms or phrases that are used as an anchor text for both the internal and external links to your targeted website.
  • Broken Links – A report on all the pages that contain broken links – which could help you repair or update the links of these specific pages.
  • Paid Search – It gives you the capability to monitor all the paid campaigns you are currently enacting. This includes PPC and Ads
  • Top Landing Pages – A list that reports the rankings of your targeted website’s landing pages.

 

Keyword Explorer are the tools out there that can be a substitute, but the way on how Ahrefs displays the results is structured, organized, and clean.

Unlike other keyword research tools, Ahrefs’ Keyword explorer shows the “Top Countries By Volume” section which is another great thing because if you use other keyword research tools, you’ll have to go through numerous processes in order to filter the keywords by location.

 

Rank Tracker is the newest tool in the Ahrefs database. It was released only recently, and one could definitely say that it has a lot of potential in improving your SEOs campaign.

When you’re in the Rank Tracker section, you will need to input your keywords, and it will display the overview of your keyword rankings. The rank tracker also gives you 4 tablets which display different details, namely:

  • Competitors – This tab allows you to compare your progress with your competitors. This is really important because aside from keeping track of your rankings, you should also take into consideration how your competitors progress.
  • Pages – This is basically a report that groups your tracked keywords by their corresponding pages.
  • Metrics – Ahrefs outdid themselves with this one because they integrated all their keyword metrics into this feature. Everything you need to know about measuring your keyword is included in this tab.
  • Grossing – This is primarily focused on displaying how your keywords improved over 7, 30, and 90 days. This is also divided between their improvement on the desktop and mobile platform.

Other Features

Aside from the features as highlighted above, Ahrefs also offers additional features, namely:

  • Ahrefs Rank
  • Domain Comparison
  • Batch Analysis
  • Link Intersect
  • SEO Toolbar
  • Ahrefs API
  • Apps

These features could  be helpful to our SEO campaign.

More on Ahrefs :-

There are numerous SEO tools out in the market, however, if link building is the topic at hand, then think that using Ahrefs is enough. Starting with the dashboard – just input the details of your site and your keywords, then it will give your potential competitors. It’s easy to use and also has one of the best features for finding broken links, curating skyscraper articles and link reclamation.

The organic keywords and rank tracker feature offers are of very much help for any SEO professional to monitor rankings and pull up relevant data.

The user interface is where Ahrefs performs best. It’s definitely simple yet, at the same time, informative. However, even if it’s simple to use, SEO professionals can get lost with the data that they see. Even though the data is represented in such a style that a seasoned SEO professional will understand, amateur SEOs could get irritated and confused and will only end up wasting your time trying to understand all the data that you see.

So, something that  could be recommended is that when using Ahrefs, be sure to focus on one data set at a time, do not rush into everything at once because you’ll only be confusing yourself.

Overall, Ahrefs is a great tool, especially for link building. Whether it’s new, lost, or broken links, Ahrefs has the capacity to display the data that as per your need and even for SEO campaigning. Nevertheless, if you give the necessary time and effort to understand all the data, then Ahrefs could definitely help you  to the new heights.

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