51 Tips for Conducting a Webinar

51 Tips for Conducting a Webinar

A webinar is a growing platform for virtual or online seminar. It contains all the essential elements of a seminar such as host, presenter, presentation (usually slides and other visual media) and audience. Webinars are held purely online or on digital platforms. The webinar templates looks somewhat like:-

  • Introduction
  • An inspirational story
  • Meat of the webinar
  • Question and answer session in which questions of the attendees are answered live
  • One can raise their questions in the chat box while is mostly answered at the end of the session

The basic difference between the online videos and webinars is that webinars provide live interaction between the presenter and the audience while there is one-way communication involved in watching online videos.

Here are the important tips for an individual to keep in mind for conducting a webinar:- 

  • They should first know their attendees by asking themselves like:-
    • Who will be attending the webinar?
    • What problems will they face?
    • What are their goals and objectives?
  • They should think about visual branding. Try to be persistent and align everything with their brand’s visual tone and appearance.
  • Try to include small details that seem quite essential for creating a cohesive experience for their webinar attendees.
  • Try to keep mobile in mind.
  • To provide them a faultless experience:-
    • They need to enhance the size of their text and visuals.
    • Try to select those webinar platforms that are supported by mobile phones.
  • An individual should offer their products and services as an add-on. There seems to be two things that an individual needs to remember:-
    • The advice displayed in the webinar should still serve to be useful with or without using their product.
    • When it makes sense, make sure to present the product and services.
  • An individual must consider or organize a paid webinar series.
  • An individual should make sure to deliver on that promise of attendees as asking them to pay for a webinar will simply raise their expectations.
  • An individual must also remember to wait until they are absolutely sure their target audience is willing to pay for their webinar content.
  • A paid model may help an individual in keeping their numbers down and also helps them in getting a more engaged audience.
  • To make sure that things go smoothly, consider getting someone to work with an individual such as planning, promotion, webinar and everything that follows.
  • An individual should not necessarily be knowledgeable regarding the webinar topic but they might contain the abilities to troubleshoot issues and moderate interactions with attendees.
  • An individual should pick up a topic for the webinar. They should always focus on content that is to be delivered to the attendees.
  • An individual should maintain high editorial standards.
  • An individual should have a goal to determine their authority as the source of information.
  • For a powerful webinar, an individual needs to narrow down to a specific topic that seems quite informative to their attendees or target audience.
  • An individual should try to pick one area of content or topic so that they can focus mainly on that only.
  • Here are some of the ways that an individual can find a webinar topic an interesting one for their audience:-
    • FAQs
    • Search Google analytics for the top traffic pages.
    • Try to ask the sales/social team.
    • An individual must poll their audience.
    • Competition.
  • Try to write an attention grabbing and catchy headline. While writing a headline, these points must be kept in mind:-
    • An individual should not try to be too fancy.
    • They must use power punching words.
    • They should never be misleading.
  • An individual must try to find a great speaker for their webinars.
  • Try to pick a suitable date and time for the webinar. Also, an individual should keep these scheduling secrets in mind before organizing a webinar:-
    • Thursdays seem to be the best day for holding any webinars.
    • 11 a.m. serves to be the best time for the webinars.
    • An individual must also remember to keep different time zones in mind before hosting a webinar.
  • Try to decide on the webinar format.
  • Some of the most popular webinar formats that an individual might consider are as follows:-
    • Single expert presenter.
    • Dual presenter.
    • Q&A webinar.
    • Interview webinar.
    • Product demonstration.
  • An individual must do a dry run of the webinar.
  • An individual should document their webinar process.
  • An individual must also choose the right and best suitable platform for the webinars.
  • An individual should try to invest in a great headset or microphone.
  • An individual must make sure that their internet connection is stable.
  • An individual must test all the gear and equipment before starting a webinar.
  • An individual must eliminate any potential source of noise.
  • An individual must create a webinar landing page.
  • Also write a blog page about the webinar.
  • Try to promote the webinar or various social media platforms.
  • Try to promote the webinar through email.
  • An individual can also promote their webinar through a pop up.
  • Try to use different media formats.
  • Try to develop more and more visual slides.
  • For the testing process:- 
    • An individual must set up a test webinar.
    • They must also test their audio, video and slides.
    • They should also test the recording process.
    • An individual must also run tests on all interactive components.
  • A few days before the webinar:-
    • An individual must recruit a wingman.
    • They must also create a back-up plan.
    • They must also have their bios ready.
  • Right before the webinar:-
    • An individual must prepare their computer or laptop.
    • They must also stop notifications.
    • An individual must also power up.
    • They must also prepare their work area.
    • An individual must also turn off the noisy gadgets.
    • An individual must be early, they must sign in to the webinar just 10-15 minutes before starting the webinar.
  • While running the webinar:- 
    • An individual must start their broadcast on time.
    • They must also check sound levels.
    • An individual must also be organized and in control.
    • An individual must also provide relevant social sharing data and information.
    • An individual must also introduce all of their participants/panelists.
    • An individual must also start the recordings.

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