A podcast is a program made available in digital format for automatic download over the Internet. It is available in multiple ways. It covers almost any topic and is typically free or on-demand. This means anyone can access them, at any time, about any one thing and across a variety of platforms.
Podcast is a way to deliver audio to a subscribed listeners on a regular basis. It consists of:-
- Recorded Content
- RSS Feed
The dissemination of recorded audio clips that are syndicated using the web is called a podcast. But knowing what a podcast is and understanding how to create your own podcast to market your business, educate a community, share your opinion or just to have fun is quite different. The basic elements required to produce a podcast are microphones, audio recording/editing software, mixers and sound cards. It is simply a series of audios or videos recorded on a particular topic and shared to a general audience on a subscription basis.
On the other hand, podcasting is simply a process of distributing audio files using the web. A podcast can be downloaded from the internet, maybe sometimes in MP3 format. It is just an audio file. Once the audio file has been downloaded, people can listen to it on their computer or it can be transferred to any portable device available with you like iPod or other Portable Media Player (PMP), a mobile phone, or a Personal Digital Assistant (PDA). Using RSS, i.e. Really Simple Syndication. It is a process that provides people with updated content.
The number of podcasts is growing day by day. With the introduction of smart phones around 2007, there has been a solid rise in the popularity of podcasts. This type of information appeals to everyone, because they love to have the knowledge within their reach, but they also like to choose when to take it. To the average millennial, multi-tasking comes natural, so podcasts are often a better choice than video or a written content, because they can be listened to while driving or prepping lunch, etc.
Start With Small Steps And Gradually Make It Big Hit
If you have ever listened to a podcast show, you might have noticed that most of the shows start like normal conversations between friends. These days globalization has changed the way brands speak to their customers and even the small stores where everyone knows everything, such as the retailer knows how much sugar and coffee you need for the week and these doings are greeted as welcome refreshment.
Starting your own show is a big step. If you feel that you are still not ready for it, then plan out properly. You can begin by appearing as a guest for other hosts and discuss the topics for your industry in an informative way.
Sharing Is Caring
Usually, podcasts are similar to writing a blog. By sharing opinions and knowledge about the industry, you are turning your podcast in a place where people will go when they need answers. You become the voice people listen to when they seek solutions for their problems or knowledge about some relevant topics.
Your knowledge is not the only thing helping you become the authority in your industry. As there are more than two billion blog posts published every year. Approximately 4.000 of blog posts are being shared each minute. Close to six million of written posts are being published a day. With the competition so fierce, it takes a great deal of effort to create a quality content which attracts your targeted audience.
Podcasts Grabbing Digital Space
Nowadays, podcasts show a potential space in digital marketing. This provides a much-needed opportunity to stand out from the crowd and reinforce the brand as the leader in industry. The goal of every market is to increase the visibility of a business, which could consequently increase revenue.
Every way you use to reach out to your customers increases your visibility by a notch. It has become clear, when the radio first became a thing then newspapers were no longer a sufficient tool for displaying ads. Then came the television and later the internet and then the social media. Neither of these tools became obsolete with the arrival of the other. They are all completing each other in the never-ending rivalry for attracting the audience’s interest.
Podcasting is a concrete roadmap to potential customers.
Most of the entrepreneurs avoid it because of having less time in starting a podcast. But to remain fresh and appealing to the audience, you need to constantly build new and grab new hot topics. It can easily be translated into a blog post and then you get two for the value of one. A video can be converted into an audio show or vice versa. Each of the forms can be shared on all the social media channels and reach a variety of audience, which can, later, be turned into customers.
In order to discover and engage a variety of customers, a podcast opens up to the customer base and connects with them in an authentic way. The benefits of podcasting for businesses not only relates to increased sales but also brand exposure. Like other marketing, podcast episodes include a call-to-action that encourages listeners to take a decision. One can subscribe to the podcast, sign up for a brand’s newsletter or visit their website.
Podcasts Improves Web Ranking
The benefit of podcasting is the increased amount of content it creates. Brands can add a podcast specific section to their blog that displays every episode. Each episode post creates additional search engine optimization opportunities to grow organic traffic. It also increases the amount of rich pages to boost the SEO ranking.
Podcasts are based on spoken word storytelling that offers more intimidating words as compared to written content. Brands should prioritize in finding talented hosts who understand this influence to capitalize on building trust with their audience. Podcast setups are similar to addictive TV shows. They’re highly attractive and engaged listeners won’t hesitate to listen to an entire back catalog to catch up.
Great podcasts rely on seasoned hosts who can keep listeners engaged until the end and then push play on the next episode. Consistently producing new episodes improves public speaking skills sets for a company’s public facing employees. Businesses benefit as employees get better at effectively conveying company marketing messages. As more listeners connect with the podcast, there are more opportunities to turn them into customers.
Steps for Creating a Podcast
You can create a podcast through following a straight-forward process that doesn’t stray far from traditional marketing exercises.
- Choose the topic for podcast
Choosing a podcast topic should figure out how one podcast can attract an audience rather than creating an audience for a podcast. The basis of the show should fulfill the audience’s need even for solving a problem, educating, or entertaining. Narrow down the list by eliminating options that don’t generate a genuine interest from the host or marketing team.
- Keep Producing Fresh Content
Remember, podcasts should publish new content regularly, so lack of interest will shine through if the topic is lackluster.
- Write Targeted Keywords in the Description
Remember standard SEO rules. Think about how the intended audience searches for information related to the topic. Include powerful keywords in the name for a better chance at appearing in search results.
- Do Competitor Analysis
Analyze the competitive landscape to see how podcasts with similar topics format their shows. If every single one is interview-based, use mind to offer a different style to satisfy the target audience’s needs in a new way.
- Thumbnail Image Should Exactly Define Its Purpose
Add the thumbnail image that appears across podcasting apps because it’s inevitable that the target audience will judge the podcast by its cover, so it’s key to create professional graphics. Many brands choose to include their logo to attract people easily.
- Plan the Episodes Well
Podcast episodes shouldn’t abruptly start but rather hook listeners with introduction. Introduction should explain the podcast’s tagline or purpose, the host’s names, jingle, and what the episode covers. Exit music or fade out music also adds professional sounding podcast. This is where the production credits live and is the perfect subtle transition to the end of the episode.
- Buy Essential Equipment
After purchasing, hook it up to recording software to start capturing episodes. Choosing the right software depends on if the podcast needs local or remote recording capabilities. Local recordings are when each person recording is located in the same room. Everyone has their microphone and is recorded on a separate audio track. Remote recordings are those in which each person being recorded is located in a different place. Everyone has their microphone and is recorded on a separate audio track.
Key Features of Podcasting:-
- Flexible delivery:- As people can easily download podcasts and copy them to their portable devices such as iPods and mobile phones, they can listen to them anywhere at any time. It doesn’t require any internet connectivity. For flexible delivery of learning sources, these podcasts offer numerous potential to the people.
- Use of audio as an educational medium:- The invention of podcasting spots led a new accent on the usage of audio resources in various professions like learning, teaching, etc. Sometimes, audio also maintains a poor relation with the videos and other forms of multimedia. To find ways in which audio materials can be most effectively used in pedagogical terms seems to be the greatest challenge in the use of podcasting in educational fields.
- Podcasting seems to be easy and cheap:- Podcasts are produced using the audacity software, which is termed as a freely available software as these podcasts are very simple and easy to create. It comprises very inexpensive hardware like a cheap skype type headset of value less than $5. One can easily learn how to use it effectively and efficiently.
At a time if more than one people are recording together, then you need to avoid USB mics which simply means that for multiple people recording together, one will need an audio interface or audio mixer to trap up a number of XLR microphones. There are a number of podcast equipment but it doesn’t actually mean that everyone needs to get all the equipment. Now let us move to the list of podcasting gear which are mentioned below:-
- Computer:- A computer is needed just for recording and uploading your MP3 files.
- Microphones:- It is recommended not to use the computer’s built-in microphone rather than use a USB microphone. For recording of multiple people at a time, people will need more than one microphone and that too with an XLR output.
- Mics:- Based on the number of persons and flexibility, there are two types of mic such as
* Dynamic mic
* Condenser mic
- Audio interface:- It acts as a bridge between the microphone and the computer. It just changes the analog signal received from the mic into a required digital signal that the computer can easily use.
- Mixer:- It is just similar to the audio interface which is mentioned above. But the mixer gives more functions and control over levels, inputs, outputs, etc.
- Pop filter or windscreen:- It is used for minimizing and preventing plosives. It helps to protect the mic from air blasts that can easily send the mic into a red.
- Headphone:- It helps to reduce many mistakes and retakes. It can be used to hear yourself first while speaking live at different events. People want to use closed back headphones for recording.
- Headphone amplifier:- For several hosts, people will need a headphone amplifier so that each member can have a pair of headphones. One can also imagine a headphone splitter and amplifier in one.
Podcasting Success Is Hooking Up With Audience For Long-term
To get started professionally in digital space, keep it simple with an affordable recording setup and an easy-to-use podcast hosting platform. After considering the competitive landscape and crafting a show that provides new value to a listener base, business will start reaping these benefits and differentiate themselves from the pack.
Unlike an SEO-friendly website and a blog, podcasting is not a confusion of its existence in the market. However, if someone wants to be the king of the jungle or the source in digital space, work harder. Podcasting opens the window to entirely new ways of displaying, educating and informing the audience but it also allows you to influence and advertise your products and services to increase sales and marketing.
However, to start a podcast, you need to take it seriously. While the very tone of the shows is usually informal and often spontaneous, it still requires a lot of preparation and basic technical knowledge of scripting, editing and narrating. It also asks you to be persistent as consistency is a must. Once you get regular listeners, they will expect a show available at the same time every day/week/month. You’ll see the hype in a graph on a positive note.
Top 7 Podcasters
- Dr. Shyam Bhat – the State of Mind Podcast (Mental Health):- He runs the Live Love Laugh Foundation along with a Bollywood actress Deepika Padukone. Dr. Shyam Bhat is also known as one of the most famous and popular mental health professionals in India. His voice is so smooth and that too advice which sounds too much.
- SHUT UP YA KUNAL KAMRA (Hindi, Politics):- Kunal kamra says that he feels really happy and good when he is someone who doesn’t care about money and fame but they only care about getting success while doing some natural things. He further says that he feels quite good when he sees real conversations with figures that the media keeps on poisoning by changing the perspectives of the people.
- Comedian Kritarth Srinivasan | Walks of Life Podcast (Alternate Careers):- Kritarth Srinivasan comes up with his interview series of several famous Indian leaders and politicians during his cool career. One main interesting point about his podcasts is that each and every episode is unique and different from one another. These are some of the examples through which he gets ideas.
A guy who left his Green card to open up a restaurant in JP Nagar.
A girl who designs cartoons and animations after working at Infosys.
- Morcast (Chat Show):- Anshu Mor is an older comedian who started this chat show. He works so hard to make his chat show popular among people. Also he works harder than many younger boys which could be seen in this podcast. He has a nice style of presenting something in an attractive manner and with a candid pose and demeanor.
- Advertising Is Dead By Varun Duggirala:- He discusses all things related to marketing in his podcast. He discusses topics like advertising, digital India, marketing, agency life and several other topics. In the ad worlds of Ogilvy and the choice that people would like to enjoy will surely enjoy these topics.
- The Sandip Roy Show:- It is another famous and popular gem who belongs to the Indian Express. This veteran journalist tries to make sense of the good parts of the world. In other words he tries to make sense of the crowded and noisy world. It gives intelligent conversations to people along with more and more engaging momentum to the people.
- The Ranveer Show:- The popular youtuber beer biceps who discovered a funny sketch channel that was initially started as a fitness channel. He delivers unique stories and life advice. He has naturally built connections with others in the available YouTube space. Nowadays, he also takes interviews of those people who have some famous and unique stories related to money, entertainment, etc.