Email marketing is the method to promote trade, products or services through email. Email marketing is a digital media channel which is important for customers acquisition and retention. Email marketing work is easy to set up which tracks an email marketing campaign, which makes it accessible for small businesses too. One can add a newsletter subscription option to their website and people can subscribe to it. The actual key to successful email marketing is personalization. Many people believe email marketing is free, starting from scratch and this will return the cost to the company.
Email marketing strategy allows you to reach lots of different goals, which are :-
- Tries to increase a brand awareness – An email campaign is a great opportunity to develop a notion about the brand among the clients. As often they see relevant emails from your brand in their inbox, the more likely they are to choose your company when looking for a product.
- Increase sales – This is probably a goal of every marketer. You can inform subscribers about upcoming sales, discounts and even provide them with personalized offers.
Drive traffic to your site – Its an easy task to reach this goal. Every email campaign includes links to several site pages, so if you manage properly by creating an eye-catching subject line and relevant content, clients will follow your site and increase optimization. This way, you can either boost traffic to your popular pages or promote those which lack user engagement.
Build credibility – If you haven’t earned credibility, use emails. Be honest and straightforward. Add reviews and testimonials to your campaigns so subscribers have the proof in front of them. You can also provide a link to your site page containing customer feedback.
Reduce long sales cycles – If you sell services or products, it takes much more time to make a buying decision. Email campaigns play a prominent role here. You can share step-by-step guides, useful checklists and video instructions to help customers clearly see the benefits of using your product.
Automate routine tasks – That is all about trigger and transactional emails. With their help, you can send campaigns automatically in response to the clients action. This way, you will cut costs by handling these processes manually and focus on more important things.
Advantages of email marketing –
1. Generate calls
Email marketing lets businesses reach the right person with the right strategy at the right time.
2. Increase donations
As fundraising efforts continue to move online, nonprofits organizations need to adapt their outreach efforts to increase donations through emails.
3. Strengthen relationships
If you want to build strong and effective customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives the ability to stay and keep people engaged with your business during your busy season or at slower times of the year.
4. Improve communication
If your business depends on having an effective way to communicate with your customers through mailing content. This develops a communication channel with trust.
5. Gets started quickly
With email marketing software, you’ll have the tools to work on and get started quickly — regardless of the level of marketing experience or expertise. When you get stuck, developing a team of people who are dedicated to your success resolves the problem.
Email marketing doesn’t necessarily require a big team to build up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilize simple text emails, suggesting the most important thing.
6. Reach people on any device
With globalization, email is the simplest and foremost platform, it could be opened on any device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.
7. Negligible at cost
One of the most obvious benefits of email marketing is its lower cost as compared to other marketing channels. There are no print or postage costs and no fees paid for exposure through email. Yet it depends upon the content, therefore Email marketers might consider investing in specialist software to automate, track and evaluate their emails.
8. Easy to measure
The benefit of email marketing is that it’s easy to measure where the strategy went wrong. Most email marketing software allows to track statistics, click-through and conversion rates and spot how a campaign can be improved. These changes can be made almost immediately.
Here are the ways in forming email marketing list –
1. CREATE A LANDING PAGE
Landing pages are one of the most proven ways to build your list. They’re pages whose sole purpose is to accomplish one action for a purchase, a share, or for a sign-up.
These landing pages generally stand on their own. They’re not accessible through your main navigation. You can use landing pages in very specific ways such as some people create a landing page for every banner ad. The biggest advantage to this method is you’ll be forced to create a list in your ESP that the form will be tied to.
2. CREATE A SIGN-UP BOX
Most of your site’s page views start at the homepage. It’s one of the most important pages on your site. It’s the storefront window into your business. Since that’s where the action happens, you’ll want to make sure you’re capturing email addresses while those visitors are curious. You can build on that curiosity and authority by asking the visitor for their email address right away:
Everything on the page is customizable like the background, headline, sub headline, forms, call to action, and even button color. And you can change it all without ever touching a single line of code.
3. CREATE A SMART BAR
A Smart Bar sits at the top of a browser, no matter where you scroll. It looks as natural as anything else on the site and still provides a great value. By clicking the Sign Up button, visitors are directed to a pop-up where they can register for the newsletter, which includes their email, and adds them. Smart Bar takes a few minutes to install and the rest of your page open to featuring your products and services.
4. CREATE AN EXIT-INTENT POP-UP
An exit intent pop-up is a last-ditch effort to get your visitor to interact with your site. They’re already leaving, so it’s this pop-up’s job is to salvage the situation and collect an email address.
You can see the pop-up appear as the cursor moves to close the page. You want people to stop and read the box, therefore you should make a headline catchy and give them a reason to fill out the form. You can give away a great deal, a valuable piece of content, or anything else you think might prompt a visitor to give their email address. If you nail this, it means you’ve turned a disinterested visitor into a potential customer.
5. USE A SCROLL BOX
If you know how long the average person stays on a page, you can create a scroll box to capture their address. If you put this on a blog post, you can set it that a higher percentage scrolled to give the reader enough time to be invested in the post.
You can also set a condition where the scroll box only appears after the reader has not seen it for a specific period.
6. USE FREE TRIAL PERIODS
If you’re a service-based business, you can offer a 30-day trial period for the paid tiers of your service and request an email address to register for an account.
By doing this, you can email them updates about your business and service, and keep them in the loop. If you do it right, you’ll be able to convert a significant percentage of your free trial users into paid users.
7. INCLUDE AN EMAIL FIELD IN YOUR CHECKOUT PROCESS
If you have an ecommerce niche, you have a great opportunity to ask for your customer’s email address during the checkout process. If you’re not collecting your customers addresses, try to get it because it’s a highly engaged portion of your market.
You can use a checkbox so your customer can give you permission to email them and let them know in your call to action what they’ll receive when they enter their email.
8. GIVE A DISCOUNT IN EXCHANGE FOR AN EMAIL ADDRESS
This strategy is ethical bribery but it’s really effective. Instead of creating an opt-in offer, offer a discount or coupon code in exchange for the visitor’s email address.
9. GIVE A FREEBIE IN EXCHANGE FOR AN EMAIL ADDRESS
Maybe your products don’t lend themselves well to discounts. If you have a small profit margin or the discount wouldn’t be enticing enough to draw in much interest. You can still reap the benefits of ethical bribery, give a freebie in exchange for the visitor’s email address.
10. PRE-SELL A PRODUCT
Most business owners wait until a product is finished and ready to sell before they unveil it, which is usually a huge mistake. If you’ve got a product idea, make it work for you before it ever makes a single dollar by pre-selling.
Pre-selling has been around for a while, it’s been a staple for collecting email addresses and creating hype for a new product.
11. HOST AN EVENT
Host something that provides value to a community and collect their email addresses. You can initially use those emails to communicate about the event and transition those emails with their permission into marketing other products and events of your choice. You also get the bonus of strengthening the relationships at the event. If you host a mind blowing event, those attendees will be more likely to interact with you in the future and be a good customer.
12. ASK ON THE PHONE
Be it a sales call, a customer support call or any call, you can ask people to sign up for a newsletter. If you’ve got a valuable piece of content to deliver, just approach people to sign up for it.
13. Do call to action on Facebook and INSTAGRAM STORIES as well as use SWIPE UP FEATURE
Create a compelling call to action and include a link to your landing page directly in your profile.
This can convert visitors who are visiting your website directly and increases the traffic.
14. HOST A WEBINAR
Webinars can be a great way to grow your email list and can convert a ton of your traffic.
Even people who didn’t know about you before hearing about your webinar can be your new email subscribers.
Whether you’re hosting a webinar with the intent to sell or to build your list, both are effective. This helps to grow your list quickly as attendees register for the webinar with their email addresses, growing your list by leaps and bounds.
Basically, anything valuable that suits the visitor in your niche would love to be involved. The exclusivity is key here. The more you make email marketing strategy, a list gets exclusive and a higher number of subscription rates would be determined. It’s worth giving it a shot.