Digital Marketing is a contemporary concept which encompasses a huge concern regarding any product or services with the online technology. It also covers the display of advertisements with the help of electronic and digital media. The concept of digital marketing came into action in the late 20th century and early 2000s. It was invented as the path for brands and communication with potential customers. It has rapidly integrated into the marketing Sector and our day to day life, so the people have started visiting digital shops instead of the offline ones more often.
Digital Marketing concepts are becoming a habit in our life. It is a promotional activity, awareness or Branding is done for any product, service or commodity via electronic media, which is different from traditional marketing which includes channels and methods which enable organization marketing campaigning for optimal internet users wanting to get from the internet.
Concepts of digital marketing such as search engine optimization(SEO) , social media optimization(SMO), search engine marketing, email marketing are becoming familiar with our innovative technology.
Here are key opportunities that will help you specialize, strategize, and streamline you as a digital marketing expert :
1. Knowledge and information on digital marketing are widely available from sources such as podcasts, blogs and online articles, invest your time in a professional conference that offers you benefits that other informational sources just can’t do a favor.
2. Listen to global industry experts, take advice from best-in-class digital marketing professionals and get a glimpse of the direction that the digital marketing industry is heading in. They are often full of interesting events, workshops, and lessons, all geared to help you enhance your skills and expand your understanding of why you do what you do.
3. The large part of what you do is developing communities online. Whether it’s around your personal brand or for a global organization, an active community can make or break your business. Be actively involved in a like-minded community of digital marketers. Active digital marketing communities either online or offline could help you recognize the importance of what you do and how it fits within the ‘big picture’ of your business and your life.
4. A Digital Marketing Professional Certification training course can make you a certified digital marketing professional. These courses often cover essential facets of digital marketing, including:
- PPC marketing
- Email marketing
- Social media management
5. From keeping up with popular online acronyms to knowing how artificial intelligence (AI) is impacting the way people use technology, the world of digital marketing is ever-changing, and it takes adaptable digital marketers to keep up.
Opportunities of Digital Marketing in 2020
As the internet has proliferated the usage of android phones from the past few years, the evolution of Digital media has completely taken a transformation upside down where it has taken a hype than the traditional way of marketing more immensely. This is the field where there are a plethora of opportunities which can change careers drastically. Advertising via smartphones has raised leading for high demand professionals in Digital Marketing.
Digital Marketing is a vast subject and has got different modules in it like SEO, PPC, SEM, SMM, Email marketing, Mobile marketing, Content writing and Web analytics. Once you undergo the Digital Marketing training then it will be easy to find where your passion lies among them. Here are the different specializations for different career options & jobs in Digital Marketing.
- Digital Marketing
The demand for Digital Marketing Opportunities for experts. Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.
- Search Engine Optimization (SEO)
The rise of Search Engine Optimization (SEO) has made many of us well-versed with what SEO is. Those dealing with SEO need to deal with the processes that affect the visibility of a website or a web page in a search engine’s unpaid results.
Instead of spending money on Google AdWords campaigns, with good search engine optimization, you can get free traffic from Google. An SEO executive or SEO expert involves keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.
- Social Media Marketing
Opportunity related to Social Media Marketing deals with gaining website traffic or attention via social media sites. The aim is to centre on efforts to create content that attracts attention and persuades readers to share it across their social networks.
Social Media Marketing is divided into two areas. One of the areas deals with spreading the content through social media platforms. Running paid advertising in Social media is something that requires expertise and experience. Such as, Facebook advertisements are one of the difficult tasks nowadays. With the addition of new targeting options and features added almost every single day, the requirement for a social media marketer is increasing day by day.
The responsibilities of a copywriter are vast. To be a copywriter, you should be ardent to work with many people in the digital marketing team. The copywriter can help the company refine their content for a better approach to the audience, help the social media manager with posting better words on social media channels and help the search engine marketer write better ad copy. Amongst Digital Marketing opportunities, content is one of the most sought after choices.
- Search Engine Optimization
The opportunity of a search engine marketer is done by the digital marketing manager if the size of the company is small. When it comes to companies, they have a dedicated Search Engine Marketing specialist (SEM specialist) along with a team for search engine marketers.
The reporting managers for search engine marketers will be digital marketing managers. The responsibilities of a search engine marketer include targeting the number of leads and clicks from the given marketing budget, analysis, keyword research, bid management, split testing the ad campaigns, and ad copywriting. There is no specific range when it comes to experience for a search marketing expert. It ranges from company to company.
- Digital Marketing Freelancing:
1. Create contacts which could be the source you will be getting the projects and references from. Get started.
2. Build a proper and strong portfolio which helps in your self-branding.
3. Be an active user of social media and join groups.
4. Network more by attending events and conferences online and offline.
5. Join Freelancing sites and get projects
6. Determine your goals.
7. Identify the clients whom you’re going to target.
8. Set your own prices for the services.
- Digital Market Blogging
1. Find out where your passion lies in and come up with the topic that you want to write about.
2. Do research about what people are searching for.
3. Go through the information that is available on that particular topic you have chosen so that you will be able to know
what to write and how to write.
4. Start writing by creating some relevant and useful content.
5. Upload it to your website/Blog
6. Make money by creating Great content through Ad-revenue and Commissions
- Conversion Rate Optimizer
A conversion rate optimizer works to increase the conversion ratio with each stage of the marketing funnel. The CRO expert in digital marketing will have to work with various people. For instance, a CRO expert can work with the inbound marketing manager in designing landing pages that convert well. The job of a CRO expert is to use various tools to achieve higher conversions.
Digital marketing has been successful in establishing a stronghold in the marketplace. With this shift in the marketing practice, a whole new pool of digital marketing opportunities has been created which makes a career in digital marketing as one of the best options for everyone.