DIGITAL GENESIS-COPYWRITING

53 TIPS TO BECOME PRO COPYWRITER

Copywriting is the art and science of writing words that are used on web pages, advertisements or promoting any material that sells your product or service and persuades customers to take action. In multiple ways, a copywriter is like hiring a salesman to reach out to the customers. A copywriter reaches all the people at once through magazine ads, sales letters, blog posts, posters etc.

Design, content marketing, search engine optimization and growth hacking are all parts of a marketing plan but copywriting is like a glue that ties altogether. Copy gives the design meaning and lays the foundation for marketing and growth. Writing a good copy enables us to convert more readers into customers.

Here are ultimate tips to be a great Copywriter :-

  1. Whatever you’re writing a copy, be pertinent with your words – consumers don’t have time for waffle.
  2. You need to have a clean thinking and simple language technique to create copy that quickly influences a targeted audience and moves them to take action
  3. Go to the website of a brand that you admire or search all their different pages.  Copy and paste the different pieces of copy into Word documents and make a note of all the word counts.
  4. Check the word counts on your web pages and edit accordingly.
  5. Let go off the theory you have learned by now and prepare yourself for a practical business.
  6. A brand can’t communicate effectively and create individuality where there is grammar or spelling mistakes.  Neglect this kind of mistake.
  7. Paragraph breaks are important for long digital content. Just like when you flick through a book in a library, you can sense whether website copy is going to be a hard read without absorbing a single word.
  8. Having short, sharp sentences make for a much more pleasurable reading experience
  9. Insert a line after every unique point or statement that you make. Separate each point so that they all sit on their own.
  10. A copywriter would also be a subject matter expert who should be able to rely solely on his in depth knowledge to write compelling copy.
  11. Copywriters will need to pivot from client to client and sometimes industry to industry. As such, they’ll need to get into speed quickly.
  12. Effective research is not limited to a few Google searches or pouring through collateral that a client may have provided. Although an important and necessary step to a job well done, truly effective copywriters know that interviewing the appropriate stakeholders is just as imperative for two reasons.
  13. A copywriter can conduct research and interviews to increase the knowledge on diverse topics.
  14. A copywriter must understand the modern world. He must keep the knowledge about how consumers skim, understand or read the message.
  15. The copy writer must know the importance of an attention-grabbing headline. He can articulate the sales and marketing objectives.
  16. Always accept feedback from others. It can lead to more growth and productivity. Good copywriters believe in their convictions but understand that they may not always be right.
  17. A good copywriter should also defend their ideas where appropriate. Their goal should not be combative, but to clearly explain the thought process that led to the decision.
  18. The effective copywriter knows the best course of action is to open to a dialogue where everyone can bring their thoughts to the table.
  19.  Good copywriters realize that the pursuit of perfection.
  20. Plan and outline the actual task of writing and re-write several times until you feel satisfied.
  21. Copywriters should seek out experts who can continually push positively to achieve. Unlike editors that provide feedback on an individual piece of work and advice to make you feel unsuitable.
  22. In a commercial environment, customers will always be thinking ‘what’s there for me’. Even if you sometimes have to be subtle, always bring things round to how you can help.
  23. Be sure that your copy has a logical flow to it. Avoid illogical and unnecessary barriers.
  24. Write down the goal of each piece of copy you write. Find the balance between patronizing your audience and assuming that they know everything.
  25. Bring the emotion through copywriting for the product or service.  It’s usually because of how the customer feels about the item and lets him make a choice to reciprocate.
  26. Fonts are basically clothes for our words, yet they’re often completely overlooked. It makes no sense. Therefore, note the differences between all the fonts, colors and sizes you’ve seen. Pick out the one you like the best.
  27. Writing business copy is about making money, not to showcase vocabulary skills. Don’t try to be too clever or risk your message not getting across or not being understood.
  28. Incorporate new and innovative things into your copy. Then print out some of your work and read it out loud. Change anything that doesn’t sound right.
  29. Creating a story in corporate increases conversion rates, establishes memorable brands and turns customers into loyal, repeat clients. This attracts readers to seek something new.
  30. A good copy has rhythm. But there’s more to create copy that flows nicely than you might think. Using punctuation properly plays a huge role in effective writing.
  31. Make sure you don’t overuse the comma or exclamation marks.  Ensure both your sentences and paragraphs aren’t too long and try to stick to making one point per paragraph.
  32. Use sub-headings to make things stand out. Understand how people read digital copy. They’re subconsciously looking for words, phrases or images that interest them or catch their eye.
  33. Break long pieces of copy up into manageable chunks. Insert a sub-heading to each section.
  34. Never rely on a spell-checker. Don’t just proofread your work on a screen. Print it off and review a hard copy of what you’ve created. Proof read your copy several times.
  35. Never copy from a competitor. Be true to yourself. Blog regularly.
  36. Look online at blog comments, relevant products and popular places where your target audience rises up easily.
  37. Create a mission statement that would give a complete stranger a good idea of what you’re trying to achieve.
  38. Successful brands use a variety of scientifically-backed copywriting tricks to influence everyone. It’s called subconscious framing and one should definitely try to use it in copywriting strategy too.
  39. Don’t just edit your copy on-screen. Print it out on a piece of paper, grab a red pen and make notes. Get someone else to proofread your copy too and then take a break, come back to your work with fresh eyes ahead of the final edit.
  40. Don’t forget that the human brain is fairly predictable and there’s always a doubt. People need solutions to problems. They crave certain products or services. Make it easy for them, rather than tough.
  41. Focusing on features of the product is an easy trap to fall into, especially if you’re selling something technical. Don’t put meaningless pieces of information on the product.
  42. Open loops keep people engaged with your content that would leave viewers on the edge of their seats. They’d be desperate to tune in for the next part and see how the story would be resolved.
  43. Always use an active voice. An active voice should be used in all forms of writing, because it is smoother and faster to read, is more impactful and more natural.
  44. Don’t give readers a reason to object, but try to avoid asking a question that might yield an unwanted answer.
  45. Use the PAR formula. PAR stands for: P=Problem; A= Agitate; R=Resolve
  46. Commit to a routine for a few days until the job of copywriter is completed. Distance yourself from distraction and focus.
  47. Always be ready to take the shortcut. Business isn’t that easy and you’re going to be far better off creating your own copy. Test multiple styles by all means. And take inspiration. But never mimic.
  48. Appeal to people’s sense of entitlement. Play on their emotions and it’ll trigger reactions.
  49. Do some keyword research, make sure your site is mobile-friendly and have logical website formation.
  50. Include CTA in copy for the readers to take required action.
  51. Answer all objections in advance and drastically improve customer satisfaction by being smart with your sales copywriting.
  52. Make a list of every possible objection that someone might have about your product or service and simply write a counter-argument alongside it.
  53. Words alone can inspire people to take action, so long as it’s a good copy. But to add the finishing touch to your work, it’s always a good idea to add some social proof.

Copywriting is the most challenging aspect of digital space, but if you’ve done what you were supposed to do in the job, you should see a reasonable conversion and  increase in response rates.

 

3 thoughts on “53 TIPS TO BECOME PRO COPYWRITER”

  1. Pingback: 53 TIPS TO BECOME PRO IN COPYWRITING – The Searchlight

  2. Pingback: How To Clearly Differentiate Between Content Writing And Copywriting? - Digital Genesis

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