Instagram is an online photo-sharing application and social networking platform. Instagram allows users to edit, upload photos, short videos, reels and IGTV through a mobile app. Users can add a caption to each of their posts and use hashtags as well as put geographical locations to index. So that these posts could occur in search by other users within the app. Each post by a user appears on their followers Instagram feeds. This can also be viewed by the public when tagged using hashtags. Users also have the option of making their profile private so that only their followers can view their posts.
Instagram is not only a tool for individuals, but also for businesses and marketing. This app offers companies the opportunity to start a free business account to promote their brand and products. They can now access free engagement and impression metrics.
Here are 51 tips on how to become an Instagram influencer :
1. Switch to a business profile, be sure that you have an Instagram Business Account.
It’s easy to switch your current profile to a business account. A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.
2. Make short videos for Instagram Reels to get more views and followers. Instagram Reels helps in getting immense number of views and engagement.
3. Decide the niche of your Instagram account. Select a particular category, like travel, fashion, food, technology, etc. This helps you to have a streamlined Instagram account. If your account is focused on one particular genre such as travel, then your followers will obviously be the ones who can resonate to travel-related posts and brands. Therefore, you will have engaged and responsive followers, which, in turn, makes you a preferred influencer amongst your niche-based brands.
4. Go live on Instagram often and interact with your followers. This helps in boosting your engagement with your followers.
5. You should post only high-quality pictures with proper detailing. This is a rule of thumb when it comes to Instagram marketing. It is preferred to use a DSLR camera or an amazing smartphone. It is always advised to use the grid setting on your camera. Turn the “auto HDR” feature on.
6. Use natural, outdoor lighting whenever possible. This is an amazing trick that will help you click brilliant photos using your phone.
7. Write clear and crisp about yourself and your niche in your BIO. Add your blog site or email Id or other contact details where other people or brands can approach you for getting associated.
8. You can notice a significant amount of hashtags. For starters, hashtags are an amazing way to get you more followers. To be a popular Instagrammer, you need to follow two rules when it comes to hashtags. You can add 30 hashtags in a single post.
9. Use popular and brand-related hashtags. If people like a particular post on Instagram, they will click on the hashtags to find similar posts and may even follow. Furthermore, even Instagram suggests your post to other people based on their hashtag preferences. By using common hashtags, like ‘#instalife,’ ‘#instagood,’ #insta traveler,’ #fashion tips,’ #indian travelogue,’ ‘insta influencer’ etc. you can improve the chances of getting more views, likes, and followers.
10. Create your own hashtags. Since, Instagram doesn’t allow clickable links in the post or comments, your unique hashtag will act as a link to your followers.
11. If people click on your hashtag, they can find all the relevant posts that were shared by you only.
12. Consistency is critical to be successful on Instagram. It is not enough if you share high quality, unique posts. You must also keep sharing relevant stories and posts regularly.
13. Be Unique. That it is all about capturing a moment the instant it happens. Therefore, when you are in an event or when you find something relevant to your niche, capture it and post.
14. You can also schedule your posts in schedule with the help of tools like Schedugram or Latergramme. These tools can be quite useful, for those who want to post a series of similar posts.
15. In your Instagram stories, you can also post videos and photos that will be on your followers feed for just 24 hours. Instagram stories are a quirky way to engage your followers.
16. Start getting socialized, helping out and collaborating with other influencers. Seek out to other influencers. It is advisable to follow and comment on people and brands that post about similar things as you.
17. You can also work with other influencers in creating collaborative and influential posts.
18. Be it an outfit of the day (OOTD) post or a one pot one shot recipe (OPOS) post.
19. By collaborating, you not only create a cordial relationship with your fellow Instagram influencers but you also get to increase your follower count.
20. Following others and commenting on their posts can increase your reach.
21. You must also unfollow irrelevant and inactive Instagram accounts.
22. You don’t have to manually search for those inactive accounts; you can use Crowdfire to keep your account clean. This tool allows you to see the number of people who don’t follow you, unfollow you or have inactive accounts.
23. Just like how you run analytics on your website, you can also check how your Instagram account is performing via Instagram Analytics. By using tools like Social Insight, Iconosquare, etc. you can understand your followers behavior by looking at posts. These tools provide the most important analytical points, like the most engaging post, most appealing filters, best time to post, etc.
24. You can get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.
25. Post product teasers that will urge people to look over your profile and gain more engagement.
26. Instagram is a great place to advertise your products. If you play your cards right, you won’t annoy users or scare them off with advertisements, either.
27. When you tease people about products they are interested in, you don’t push them into buying anything, they’ll be more likely to pull the trigger and actually buy something.
28. Instagram advertisements have become commonplace on the platform. You can control exactly how much you want to spend on them by setting an ad budget.
29. You can showcase just one sponsored ad or multiple ads with the carousel feature.
30. Run multiple posts to different audiences simultaneously for even more engagement. Keep in mind that there are many different forms of sponsored ads that you can post, such as Photo, Video, Stories and Stories Canvas.
31. Instagram also makes it easy to experiment with different types of content in the Stories feature, like photos, short video, rewind video, live video, or Boomerangs. You can use tools like Canva and InVideo to create amazing images and videos.
32. If you partner with the right industry influencer, you can get your brand out in front of those users.
33. Your existing customers might not be influencers, but you can still use their posts to influence people to buy your products by collecting user-submitted photos.
34. You already have an engaged audience. Whether it’s hundreds of people or thousands, you can leverage your audience to generate useful content for you.
35. Remember to choose the photos you want to post wisely. This can be difficult, but try to remember these things that it fits in with the brand image you’ve already created or are trying to create or does it go against.
36. Choose images that successfully mimic your brand’s tone.
37. Try not to be too biased about the content you are trying to post. Mix it up and watch your follower count and engagement grow.
38. According to research from CoSchedule, the best times of day to post are between 8:00 AM and 9:00 AM or 2:00 PM.
39. You can find when your followers are most active in Instagram Insights, so your best days and times to post might be a bit different depending on your specific audience.
40. You can use to increase the engagement rate on your posts and become an Instagram influencer:
o Add call-to-action in your caption
o Post at a time when you get maximum engagement
o Host contests
o Provide giveaways
o Use polls and questionnaire in Instagram Stories
o Follow similar accounts and engage with their content
o Use popular and relevant hashtags or create your own hashtags
41. You can use the “Explore” option on Instagram to find content that you can engage with.
42. You can also send direct messages to brands you think are relevant to your niche.
43. Work on a pitch that talks about why you are reaching out and what you can offer them. I’m not saying it’s easy but you might be pleasantly surprised at the responses.
44. You can even join platforms such as Grin, InsightPool, HYPR, InfluencerBay, TRIBE, and TapInfluence to find and connect with more relevant brands.
45. If someone recognizes that you have a high percentage of fake followers, you could lose your credibility in the industry. This could affect all of your future collaborations or lack thereof.
46. Many Instagram influencers follow a particular style of editing their photos so that the color or composition is uniform. You can use tools such as VSCO or Lightroom or Photoshop to edit your photos or just use the filters on Instagram itself.
47. Post behind-the-scenes photos or videos. Followers will appreciate the insider posts, which builds real relationships with customers.
48. You need to remember that the content you are posting must be grammatically correct and should be of high quality. You can utilize tools such as Articoolo, Grammarly.
49. Figure out grammar, style, and help you find the right words for your content. As a result, you’ll be able to post high-quality content to Instagram.
50. Be sure to leverage the power of user-generated content by reposting images that your customers share.
51. Be sure that you track the right metrics to see how your Instagram marketing efforts are paying off.
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